Module Description
Welcome to the Americas Division of Devicewave Dynamix Inc. The Americas Marketing Division is responsible for driving business and promoting Devicewave Dynamix products in North America, Central America, the Caribbean, and South America. The head office of The Americas Marketing Division is located in Miami, Florida, USA. Some of the critical responsibilities of the Americas Marketing Division include managing the Devicewave Dynamix Brand in the region, campaign management, creating promotional and marketing material for the area, customer and market research and managing social media for the region. If you choose to work in this department, you will do market research, competitor analysis, monitor social media, prepare posts for social media platforms, consumer analysis, etc.
Key Concepts Covered Include:
- Market research techniques such as creating market surveys.
- Competitive intelligence such as monitoring competitor activities and initiatives
- Digital marketing and social media marketing
- Monitoring social media
